What Is Body Positivity?

The term “body-positive” was popularised in 2010 and 2011 by a few plus-size women activists who started posting content on social media using the hashtag #BodyPositivity.

The hashtag was created to promote a positive message, addressed to those whose body didn't fit contemporary predefined standards of beauty. This movement represented a collective decision to assert one's existence, one's presence, within a society that discriminates not just against curvy people, but against all different body shapes. Indeed, the body positivity movement gives a voice to everyone who possesses a female or male body shape that society doesn't judge flattering or fitting its predefined standards, such as small breasts or a diminutive male frame.

It's important to remember that body positivity it's not just about loving and accepting our body while ignoring the difficulties this may cause: in fact, the movement acknowledges the need to spread the message that everyone – whatever its shape and whatever the state of its health – is worth of respect and love.

Feeling at ease in one's body allows to enjoy one's sexuality in a freer, richer and more fulfilling manner.

#LoveAsYouAre is a project realised in collaboration with the Virgin and Martyr association, created to celebrate diversity and to tell the stories of people who experience and want to share the genuine pleasure of loving themselves for who they are, no matter what.

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